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How the ‘White Dudes for Harris’ Movement Raised $4 Million in Four Hours

The "White Dudes for Harris" online rally successfully raised $4 million in four hours, highlighting the campaign's strategy to mobilize diverse voter demographics and secure broad support for Vice President Kamala Harris's presidential bid.

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The “White Dudes for Harris” movement transformed political fundraising into a genuine bro-down, raising an impressive $4 million in under four hours during a high-energy online rally. The event attracted over 150,000 RSVPs and 190,000 viewers, as part of a larger strategy to mobilize diverse voter demographics in support of Vice President Kamala Harris’s presidential campaign.

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Speakers at the event urged attendees to use their privilege for good, emphasizing the importance of white men actively participating in dismantling racism and supporting progressive candidates like Kamala Harris. The message was clear: it’s time to trade in those “Make America Great Again” hats for “Make America Actually Progressive” caps. They encouraged attendees to donate, volunteer, and engage in meaningful conversations within their communities to defeat Trump in the election and combat the racist and misogynistic tactics employed by him and his allies.

Vice President Kamala Harris delivers remarks at a campaign event in Pittsfield, Mass., Saturday, July 27, 2024. (AP Photo/Stephanie Scarbrough, Pool)

This bro-fest is just one in a series of Harris-backing events, including “Win With Black Women” and “White Women for Harris.” At this rate, we’re eagerly awaiting “Cats for Harris” and “Plants for Progressive Policies,” reflecting a significant mobilization success and a broad, growing coalition backing Harris’s candidacy.

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The Zoom call featured comments from several high-profile Democratic figures, including U.S. Transportation Secretary Pete Buttigieg, North Carolina Governor Roy Cooper, Minnesota Governor Tim Walz, and Illinois Governor JB Pritzker, all of whom are being considered as potential running mates for Harris. Notable endorsements and financial commitments also came from LinkedIn founder Reid Hoffman and film director J.J. Abrams, each pledging to match $50,000 in donations raised during the event.

White Dudes for Harris
White Dudes for Harris

With $200 million raised since Biden bowed out, Harris’s campaign is swimming in cash. With Election Day just 98 days away, the campaign is ramping up efforts to connect with voters across different demographics and secure a victory against the Republican nominee, former President Donald Trump.

As the “White Dudes for Harris” event demonstrates, the campaign is adeptly tapping into various demographic piggy banks. Whether this coalition of the willing (and wealthy) will be enough to clinch the presidency remains to be seen. But one thing’s for sure: in the race for the White House, Harris is showing she’s got both the moves and the money.

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