Any good football fan knows Bukayo Saka has Nigerian parents. But before Saka, it seems like yesterday that Alex Iwobi and Pierre-Emerick Aubameyang left. However, way before both of them Arsenal had had African stars including Nwankwo Kanu, one of the most celebrated African soccer players. Emmanuel Adebayor, Emmanuel Eboue, Kolo Toure, and many others are part of a history that has made it clear that Arsenal identifies with Africa and black people.
It has taken this black representation to another level by not only designing its away kit to reflect the black culture but an Immigrant, Foday Dumbuya of the London-based menswear brand Labrum, also designed it.
To celebrate the club’s connection to Black culture and the African diaspora. Labrum collaborated with Adidas to mark a significant moment in football fashion, highlighting Arsenal’s unique relationship with its Black fans and players.
The predominantly black kit incorporates red and green details reminiscent of the Pan-African flag, complemented by black-and-white zigzag patterns symbolizing the migration of African immigrants in the 1920s. This design is purposeful and assertive, aiming to initiate dialogues about Arsenal’s deep-rooted Black influences.
Born in Sierra Leone and relocating to London at the age of 12, Dumbuya underscores the significance of this representation. “Arsenal boasts a vast African fanbase,” he notes to The Athletic, highlighting the club’s legacy with players such as Nwankwo Kanu and Kolo Toure.
Beyond its aesthetic appeal, the kit serves as Arsenal’s primary away attire for the 2024-25 season, ensuring widespread visibility during crucial matches. This choice underscores the club’s commitment to acknowledging its cultural ties with the Black community.
Labrum, renowned for its West African-inspired designs, has previously outfitted prominent football figures like Ian Wright and Bukayo Saka. However, this collaboration with Arsenal marks a milestone for Dumbuya and the brand.
The kit’s launch raises pertinent questions about authenticity and ethical representation. Clive Chijioke Nwonka, an associate professor at University College London, welcomes the initiative but stresses the necessity of responsible cultural curation. He observes that Arsenal’s unique stature allows for this celebration of Black culture in a manner that may not be feasible for other clubs.
Dumbuya envisions the kit as a tribute to Arsenal’s African fanbase and the contributions of international players to the Premier League. “It’s groundbreaking,” he asserts, highlighting the kit’s role in honoring the richness and heritage these players bring to the league.
This joint effort by Arsenal, Adidas, and Labrum marks a bold stride in acknowledging and manifesting the profound connection between the club and its Black supporters, both in London and across Africa.
