Tourism is a significant contributor to Ghana‘s economic growth and development with the industry raking in $3 billion from 1.1 million international visitors in 2023, according to the CEO of Ghana’s Tourism Authority, Mr. Akwasi Agyeman.
This figure represents a significant increase from the previous year when the country earned $2.5 billion and welcomed 914,892 tourists.
Agyeman revealed that each of the 1.1 million visitors spent an average of $2,980 during their stay in the West African nation. “These are monies that came to the local tourism economy and not funds paid into government coffers. A chunk of it went to hotels, tourist sites, car rentals, restaurants, entertainment, and handicrafts,” he explained.
Agyeman attributed Ghana’s appeal as a top travel destination to its niche tourism potentials, including forts, castles, festivals, and the presence of over 37 international airlines operating through the Kotoka International Airport. “With over 37 international airlines operating through the Kotoka International Airport, niche tourism potentials – including forts and castles and festivals, Ghana has always been an attractive destination,” he stated.
The tourism sector’s fortunes have soared since Ghana’s bold “Year of Return” initiative in 2019, which called on the African diaspora to visit the country. The campaign was a resounding success, sparking a surge in visitors eager to explore Ghana’s rich cultural heritage and natural wonders.
Ghana boasts numerous tourist attractions, including Aburi Botanical Gardens, Kakum National Park, Elmina Castle, and the Makola Market in Accra, UNESCO World Heritage Sites, nature reserves, and national parks.
The country has also performed well in global tourism rankings, being named the 11th most friendly country in the world in 2011 and ranking 70th for stability and 58th for peacefulness.
With the tourism sector contributing significantly to Ghana’s economic growth, the government is committed to further promoting and developing the industry. Projections suggest that by 2027, the sector could generate $8.3 billion annually, with an estimated 4.3 million international tourist arrivals.
