Learn how to build your business around something you love with Chef Pierre Thiam, who is executing a vision of bringing West African cuisine to the global fine dining world. Market statistics indicate a growing interest in African cuisine in the United States, with approximately 44% to 50% of consumers expressing a desire to try cuisines like Ethiopian, West African, or Moroccan. For Chef Pierre, West Africa isn’t some faraway place, but rather all around us. His company Yolélé advocates for smallholder farmers in the Sahel by opening new markets for crops grown in Africa. The company’s signature product, Yolélé