Build Your Business Around Something You Love – Chef Pierre Thiam

Learn how to build your business around something you love with Chef Pierre Thiam, who is executing a vision of bringing West African cuisine to the global fine dining world. Market statistics indicate a growing interest in African cuisine in the United States, with approximately 44% to 50% of consumers expressing a desire to try cuisines like Ethiopian, West African, or Moroccan. For Chef Pierre, West Africa isn’t some faraway place, but rather all around us.

His company Yolélé advocates for smallholder farmers in the Sahel by opening new markets for crops grown in Africa. The company’s signature product, Yolélé Fonio, a resilient and nutritious grain, is found in Whole Foods, Target, Amazon, and other retailers across America.

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About Chef Pierre Thiam:

Pierre Thiam is a chef, author, and social activist best known for bringing West African cuisine to the global fine dining world. He is the executive chef and co-founder of Teranga, a fine-casual food chain from New York City that introduces healthy, casual fare directly sourced from farmers in West Africa. Pierre has cooked for numerous government officials including, President Biden, the King of Morocco, French President Emmanuel Macron, and Former UN Secretary General Ban Ki Moon.

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