Beyoncé has recently taken to social media to showoff her natural hair, in an influencer type video engaging directly with her audience that promotes her new haircare line, Cécred. This move comes in response to fans who have been vocal on social media, urging the superstar to demonstrate the effectiveness of her products on her own hair. The video not only reveals Beyoncé‘s personal haircare routine but also highlights her long-term commitment to maintaining her naturally curly hair under the frequent use of wigs and color treatments..
Beyoncé’s Natural Haircare Journey
In the video, Beyoncé can be seen going through her wash day routine, which includes shampooing, conditioning, and styling using products from the Cécred line. She discusses the challenges of keeping her naturally curly hair healthy after years of dyeing it blonde and credits Cécred products for their role in her haircare success. Beyonce natural hair appears to be long, thick, and healthy, showcasing the benefits of using her Cecred products.
Addressing Fan Concerns
Beyoncé’s fans have been vocal about their desire to see the singer’s natural hair and how it has been affected by her years of wearing wigs and extensions. In her statement, Beyoncé acknowledged these concerns and explained that maintaining the health of her natural, color-treated hair has been a significant challenge, which has played a crucial role in the development of Cecred’s products.
Cecred’s Mission
Beyoncé’s Cecred line is focused on providing high-quality, no-shortcuts haircare products that cater to the needs of color-treated and damaged hair. The singer’s commitment to disrupting the industry and challenging traditional beauty standards has been a driving force behind the brand’s development. Cécred is not just a commercial venture for Beyoncé; it is a deeply personal project that draws on her family’s legacy in haircare and her own experiences. The line was inspired by the teachings of her mother, Tina Knowles, and her grandmother, Agnéz Deréon, who instilled in her the importance of haircare from a young age. This background is evident in the products’ formulations, which include ingredients like bioactive keratin and lactobacillus ferment, aimed at repairing and nourishing hair of all textures.
Beyond personal care, Cécred represents a broader commitment to community and empowerment. The line is partnered with Beyoncé’s philanthropic foundation, BeyGOOD, to provide cosmetology school scholarships and salon business grants, supporting aspiring stylists and salon owners. This initiative reflects Beyoncé’s desire to give back to the community that has been a part of her journey and to empower others through education and entrepreneurship.
