Apple is reportedly in discussions with Google to integrate Google’s artificial intelligence platform, Gemini, into its upcoming iPhone software, according to reports from Bloomberg. This potential collaboration between the two tech giants could mark a significant development in the AI industry and potentially revolutionize the capabilities of future iPhones.
Gemini, Google’s suite of generative AI tools, encompasses a wide range of applications, from chatbots to coding assistants. The talks between Apple and Google indicate an active negotiation for Gemini to power new features expected to be introduced in the iPhone software later this year.
While Apple has been exploring its own AI tools, the integration of Gemini would provide access to Google’s cloud-based and more sophisticated generative AI services, such as chatbots and image generators. This move could enhance the capabilities of the iPhone’s digital assistant Siri and introduce new AI-driven features to iOS 18, the upcoming operating system for iPhones.
Although discussions are ongoing, the terms, branding, and implementation of the potential AI agreement have not been finalized. Apple has also held discussions with OpenAI, another AI provider, suggesting the company is exploring various options to enhance its AI capabilities.
Apple CEO Tim Cook hinted at the company’s excitement about generative AI during a recent earnings call, signaling the potential for groundbreaking developments in the near future.
While Apple and Google are competitors in the smartphone market, they have a longstanding agreement that makes Google the default search engine on Apple devices. If a deal is reached to integrate Gemini into iPhones, it could potentially give Google an edge in the AI space, similar to its dominance in search.
The reported multibillion-dollar deal between Apple and Google for the default search engine has faced scrutiny from regulators, and any potential AI deal is likely to attract similar attention. However, if successful, this collaboration could pave the way for innovative AI-driven features on future iPhones, further solidifying Apple’s position as a leader in technology innovation.
Additionally, earlier this year, Samsung announced its use of Gemini in its new flagship smartphones, indicating the growing importance of AI integration in the mobile industry.
