The U.S. Embassy in South Africa has joined forces with Prosper Africa to bolster trade and investment relations between the United States and South Africa. They aim to cultivate stronger ties and promote mutual benefits through bolstering trade and investment between the U.S. and Africa.
During the Atlanta Phambili: A Trade & Investment Gateway to Africa & South Africa a four-day event held in Atlanta, Georgia, from March 25th to 27th, government officials from the U.S. and South Africa engaged in discussions to enhance interactions between businesses and investors. Leveraging a robust network of institutions and diaspora connections, these talks laid the groundwork for future collaboration.
The Atlanta Phambili trade and investment gateway is an opportunity for Africa and South Africa to enhance economic ties with the United States. It is meant to deepen bilateral relations through various avenues such as academic collaborations, Diaspora connections, and economic engagements.
A highlight of the event was the launch of the Africa Trade Desk during the Atlanta Phambili event. This initiative aims to connect large U.S. food retailers with African producers. The Africa Trade Desk streamlines business processes and tackles logistical challenges to facilitate smoother transactions.
The launch of the Africa Trade Desk will facilitate at least $300 million in export sales between Africa and the United States within the next 18 months bridging the gap between African suppliers and U.S. retailers, facilitating high-quality produce exports, and offering mentorship opportunities for African businesses entering the U.S. market.
Prosper Africa is a U.S. government economic initiative designed to increase two-way trade and investment between the United States and African countries. It focuses on unlocking opportunities for businesses in both regions, creating new avenues for buyers, suppliers, and investment opportunities.
